Peak One Ski Resort

For a bit of April Fools’ Day mischief, we worked with Frisco’s marketing director to create a humorous story about a new ski resort on Peak One. Thanks to a recent avalanche that made the chute look like a perfect ski run, our fake proposal went viral on unofficial networks and had the locals “up in arms.” It was a fun project that brought a lot of laughs, even if it did stir up some local ire!