For this project, we collaborated with the owners of the “Best” Wine and Spirits store in Summit County. Our goal was to showcase their extensive product range creatively, without being literal. We devised a series of commercials centered around “The Expert.” By using various angles and framing within the store, we highlighted the products without explicitly stating, “We’re the number one liquor store with wine, beer, and spirits.” The campaign was very well received and highly successful, positioning the employees as the go-to experts. This commercial is “The Beer Expert”.
